Open for business!
The light at the end of the tunnel is nearing as restaurants and bars begin to re-open or prepare to open with COVID-19 restrictions being lifted across NZ and Australia. Below are some tips on enticing your customers to come into your establishment and move away from exclusively ordering takeaway online.
Spread the word - It’s important to let your customers know you have officially reopened. A big part of this is communication, utilise free channels like social media to reach your customers with visually appealing images that will resonate with your customer base. You may also use email and TXT databases as another method of communication. Be informative, showcase new menu items or old fan favourites, or any reopening promotions/sales you are running.
A massive part about reconnecting with customers is letting them know the measures you are taking to keep them and your staff safe. Be sure to let customers know what the expectations are upon entry and what your doing to comply with government regulations. Check out our blog post on tips on reopening safely here.
Some of your customers may need an extra push to get them to come in. If you are in a position to do so you may want to consider running promotions. The right offer depends on your sale objectives and customers. You may consider a booking system that provides a discount for off-peak reservations to help keep the floor occupied throughout the entire day/night. There is also the option for a loyalty programme where if a customer buys a certain amount of one item they get one free (particularly good for coffee lovers) The options are endless and will help generate interest in returning foot traffic to your restaurant.
Good luck, and happy dining to your customers!